NIQ Global Intelligence Files for IPO on NYSE Under Ticker “NIQ”

NIQ Global Intelligence plc, a global leader in retail measurement and consumer analytics, is preparing to go public on the New York Stock Exchange under the ticker “NIQ.” The company plans to offer 50,000,000 ordinary shares in its initial public offering (IPO) at a proposed price range of $20.00 to $24.00 per share. Additionally, underwriters have a 30-day option to purchase up to 7,500,000 more shares. At the midpoint of the price range, the offering would yield approximately $1.02 billion in net proceeds and value the company at nearly $6.5 billion in market capitalization.

Following the IPO, Advent International L.P., NIQ’s primary shareholder, is expected to retain majority voting control. This structure qualifies NIQ as a “controlled company” under NYSE listing rules. J.P. Morgan, BofA Securities, UBS Investment Bank, Barclays, RBC Capital Markets, Citi, Wells Fargo Securities, BNP Paribas, Deutsche Bank, BMO Capital Markets, and KKR are the joint bookrunners on the deal.

NIQ differentiates itself through its scale, technology, and omnichannel data capabilities. It operates in more than 95 countries and captures insights from over 2 million retail outlets, providing coverage of more than 90% of the global population. The company serves 85 of the top 100 global CPG manufacturers. NIQ’s proprietary platform, NIQ Connect, leverages cloud-based infrastructure, AI, and machine learning to deliver customizable dashboards and real-time insights that help brands navigate consumer behavior and performance.

Originally part of Nielsen Holdings, NIQ was carved out as a standalone business after being acquired by Advent International in 2021. In 2023, it expanded its analytics capabilities and European presence by acquiring GfK SE, a German-based firm with a stronghold in technology and electronics market insights.

NIQ’s S-1 filing outlines several key risk factors, including reliance on a concentrated group of large clients, exposure to evolving data privacy regulations, dependence on third-party cloud providers, and ongoing cybersecurity threats. Operational disruptions or geopolitical instability could also affect its global data infrastructure and service delivery.

Despite those risks, NIQ has achieved meaningful revenue growth in recent years, although it continues to post net losses. The company’s official audited financials reveal both top-line momentum and near break-even operating performance in Q1 2025. Here is a summary of its recent financial performance:

Looking ahead, NIQ is focused on growth through several key initiatives: completing the integration of GfK, expanding its AI and data unification capabilities through the Connect platform, and targeting underpenetrated global markets. Management projects mid-to-high single-digit revenue growth annually and is prioritizing margin improvement through automation, restructuring, and operational scale.

Comparable companies in the analytics and SaaS space include Palantir, Verint Systems, and Qualtrics. Unlike many of these firms, NIQ positions itself with a more established customer base and less volatility, though it continues to trade at a lower revenue multiple of approximately 1.4x to 1.5x based on 2024 revenues. Following the IPO, NIQ intends to focus on execution by leveraging its improved operating position to reinvest in product innovation and potentially pursue bolt-on acquisitions in the analytics space. While Advent retains control, NIQ aims to capitalize on its scale, growing platform revenues, and improving margin profile.

NIQ Global Intelligence is set to debut on July 23^rd, 2025